The Importance Of Mass Media - 1003 Words

Everyone’s comprehension is different and unique in reality. When a person receives a message from mass media, he tells the message which is from mass media to another person. These two people understand what does this message means; however, they may have different comprehension of this message. People can think about each message and analyze a message in a different way because they have their own idea. For example, when people do a survey for a film, some people may think this film is very good; some people may think it is not very good, and the other people may think it is a bad film. Hence, people can give their different or same common in the same survey. People cannot judge their idea is right or wrong. In reality, people have†¦show more content†¦As Eco says, in reality, people can accept the basic codes, but they have their own idea and understanding about a same message. People cannot totally trust mass media because of relying on mass media too much could b e dangerous. According to Mead (1929: 135) â€Å"We do so intimately identify our experiences, especially our affective experiences, with the self that it takes a moment’s abstraction to realize that pain and pleasure can be there without being the experience of the self,† this implies that people have a different understanding of a same message because everyone has different experiences. People have different experiences because of the obvious regional and cultural differences. For example, people accept different education, so their knowledge level is different. When two people, which have a different level of knowledge receives a same message from mass media, they will have different understanding of message. Hence, mess media cannot totally influence people’s decisions and outcomes. According to Pariser (2011:6) â€Å"Now you get the result that Google’s algorithm suggests is best for you in particular—andShow MoreRelatedThe Importance Of Mass Media713 Words   |  3 PagesMedia has been changing definetely since it’s inception; developing with new innovation and changing the way individuals see the world. Well before current types of media happened, individuals saw media through verbal connection and compositons like newsletters. Today, media is seen in many structures: TV, radio, cell phones, web, satellites, daily papers, and more. 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Our values and way of life in the society in this information era are strongly influenced by the mass media like newspapers, TV, radio, video, and the internet. Mass media’s influence on people’s lives is even greater and deeper than many kinds of state indoctrination or priest’s sermons from the pulpit in the church Read Mor eNeed N Importance of Mass Media in Our Daily Life1386 Words   |  6 PagesMass media has become an integral part of our lives and can not be separated from our life. Particularly for the urban people, the need for information is more important than ever. Our values and way of life in the society in this information era are strongly influenced by the mass media like newspapers, TV, radio, video, and the internet. Mass media’s influence on people’s lives is even greater and deeper than many kinds of state indoctrination or priest’s sermons from the pulpit in the church Read MoreImpact of Media on the People of Pakistan1347 Words   |  6 PagesIn the late 20th Century, mass media could be classified into eight mass media industries: books, newspapers, magazines, recordings, radio, movies, television and the internet. With the explosion of digital communication technology in the late 20th and early 21st centuries, the question of what forms of media should be c lassified as mass media has become more prominent. For example, it is controversial whether to include cell phones, video games and computer games (such as MMORPGs) in the definitionRead MoreWhat is Mass Media?917 Words   |  4 PagesWhat is Mass Media? Mass media refers to the many ways that information reaches a large group of people. 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The media has the power of fast deliverance of information, reproducing to an audience of mass quantity, and ability to distort the candidates’ authenticity. Though it largely relies on the campaign contribution that gets the attention of the media. However, it is the media that is more important in determining theRead MoreThe Effects Of Media On Our Society Essay1007 Words   |  5 PagesInfluences of Media on our Society There is no doubt that the media influences us. To state some examples to prove this claim, try answering the questions that follow. Do you feel like attempting a stunt from a movie? Do you base your fashion on what you see the celebrities are wearing? Do you copy the hairstyle of your favorite famous personalities? Have you ever attempted to walk model-like in an attempt to imitate those ramp models in fashion shows? If you answered yes to any of these questions